COURSE INFO


Credit hours:
3--Contact hours: 45
Dept: Graphic and Drawing Design
Prerequisite: none
Course number:
TBC


Course Description: 
Like us on Facebook. Follow us on Twitter. Subscribe to our blog. Join the conversation. Connect. Share. Converse. Engage. Advertising and marketing communications industries are hyper-focused on shifting the media dynamic from one-way, push-content to a two-way dialog and conversation on social media. Instagram. Vine. YouTube. Google+. The list is endless—and constantly growing. So how and why do industry professionals select the appropriate platform to promote their message? This course will explore a variety of social media conversations in order to understand the strengths, challenges and opportunities of each platform in order to build, promote and define a brand personality.